About the Academy

Why train with us?

With an unrivalled reputation among our clients, we offer practical advice, training, and coaching to Foreign, Commonwealth and Development Office diplomats, ministers, and senior military officers, as well as to commercial, C-Suite clients.

Our courses are wide-ranging and cover high-calibre vocational training in digital communications, content and media production, crisis communications and media training. We provide established accredited courses, as well as fully personalised training courses, ensuring that we are always here to help you to develop your teams successfully.

Flexible training delivery


Our close working relationship with both clients and trainers, ensures that we provide personalised, adaptable, and relevant courses, which are continuously updated according to current industry demands and conditions. With outstanding service levels at the heart of everything we do, our mission is to help you to upskill, develop and continuously improve your team’s performance.

Our courses have been developed during the past year and now offer a fully hybrid model, with face to face, fully online via Teams or Zoom, or a mix of both methods, according to the course requirements and your teams’ availability.

All our courses can be fully personalised, allowing for your teams’ specific requirements and their preference for course delivery.

Meet the team

Adam Waters

Adam Waters, Director of BFBS Academy and Creative

“BFBS Academy changes lives, can boost your confidence and has created opportunities for hundreds of people. I am so proud of our courses, our advice, and our technology. But most of all I am proud of our fantastic team. I hope you'll meet them.”

June MacMahon

June MacMahon, Head of BFBS Academy

“I am privileged to lead such a talented team of trainers and lecturers, delivering high quality bespoke courses, relished by our diverse cohorts. We are always proactive, providing market leading training courses catering for current market trends. We look forward to understanding and meeting your training needs.”


We hold Cyber Essentials Plus certification, as well as ISO 27001 accreditation.

Many of our trainers are SC and DV cleared, enabling our service provision to be delivered to the highest levels of Government without restraint.