Digital Culture

The course

If you want to learn a new skill, build your business through advanced social media ads, or change careers and move into the digital world, this course is for you. Social media skills are seriously in demand. You can often work from anywhere - including your home.

Our programme is an 11-week, web-based course, using a combination of online learning tools, live lessons and mentoring to give you the very best programme money can buy*.

This isn't a click-through exercise like some of the other courses out there. You’ll have weekly virtual lessons with a dedicated social media coach who’ll guide and support you throughout the duration of the course.

You’ll be learning from a global broadcaster’s social media team.

Once you’ve completed the course you’ll know how to plan and implement a social media campaign from start to finish, you’ll be creating original and engaging content, be able to confidently manage active social media platforms, and you’ll know how to use insights and analytics to shape future campaigns.

We’ll also tell you everything you need to know about using paid-for advertising techniques such as Facebook Ads and Instagram’s 'Promote Post' feature.

* unsubstantiated claim, but trust us – we're good. Scrap that, we’re better than good.

What you'll learn

The social media training is an 11-week course which is completed from home. We use a combination of online learning tools, social media and mentoring to provide first-class course content.

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Understanding how Facebook, Instagram, Twitter and LinkedIn really work.

Plus how to make your messages stand out in the noisy world of social media.

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Planning effective social media campaigns from start to finish.

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Growing an engaged audience, moderating comments and discussions, and dealing with difficult situations online.

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Taking truly show-stopping images for use in your social media campaigns.

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Producing professional social media videos using only your smartphone.

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Creating effective paid-for advertising on Facebook, Twitter and Instagram.

The Cost

£399 

including VAT.

This includes access to an exclusive online community, a course completion certificate and a subscription to our monthly newsletter, filled with the latest developments in social media marketing.

But, most importantly, by choosing us you’re supporting a military charity.

We offer a 25% discount for military personnel and veterans.

 

Book Your Place

To see when the next course starts, and to book your place, please click the button below. This will take you to Eventbrite, where your payment will be processed.

Book your place

Who We Are

BFBS Academy

At BFBS Academy, we change people’s lives. We build confidence, develop skills and offer opportunities.

How do we do this? By training individuals, teams and organisations in how to communicate more effectively. More powerfully. We also offer training courses for military spouses and partners, as well as accredited courses specifically designed to upskill veterans and service leavers.

Our courses are practical and hands-on, and never boring. They get people into jobs. They cover everything from strategic communication theory to content creation, as well as audience insight, measurement and evaluation. If we don’t have a course that’s right for you, we can develop a bespoke one that is.

Our expert team includes media strategists, web content developers, social media managers, technologists, writers, audio and video producers and video journalists. They live and breathe this stuff. They deliver training that works.

Our Team

The digital CULTure programme is run by the team behind the hugely successful Social Media Spouses programme, from the BFBS Academy.

#SMSpouses is the UK’s first free online social media programme exclusively for military spouses and partners. The course is funded by the Armed Forces Covenant Fund Trust.

The course addresses a real need amongst military spouses and partners to be able to obtain the skills they need, in order to allow them the opportunity to find flexible and interesting work that fits around both military and family life.

The team also manages the social media channels for a global broadcaster, as well as delivering training on effective social media techniques to their colleagues. Impressive, right?

To get in touch, please email [email protected]

Jackie Lerm

Jackie Lerm

Head of Social Media

Originally from South Africa, Jackie came to the less-sunny UK in 2006 with nothing more than one suitcase and £120 in her pocket. Her background is in communication campaign planning, specialising in photography and video production. Before taking this job with BFBS, she worked as Comms & Marketing Manager for a military charity. 

Adam Powney

Adam Powney

Senior Social Media Manager

Adam is an Army Air Corps Reservist who formerly spoke in between songs for a living with BFBS. He spent the last two years producing content across Salisbury Plain and the Falklands. As a Media Culture and Production Grad you’ll find him taking photos, making videos and helping others develop their skills.

Laura Trythall

Laura Trythall

Social Media Manager

Laura's adventure began while she was creating posters and flyers for a local charity, and then progressed to social media videos and postings. She established a modest graphic design business two years later, helping clients to get the most out of their branding. She then went on to complete a course and land a job as a Social Media Manager at BFBS. She is always keen to support people and is continuously learning new things herself.

Kiara Valentine

Kiara Valentine

Social Media Manager

All the way from the islands of Fiji, Kiara has always been drawn to digital marketing and advancing her skills in the social media field. Before her big move to the UK in January 2022, she worked as Social Media Manager at Tourism Fiji, the Fijian governments tourism marketing arm, and has not looked back ever since. She is also a proud military spouse and has a deep passion for personal development and adding value to others.

Rebecca Thompson

Rebecca Thompson

Social Media Manager

In 2018, Rebecca became the author of her first published book, before going on to do a degree in Journalism. While studying, she ran two educational podcasts and developed her experience in social media, writing and audio production - as well as becoming a military spouse. After graduating, she landed her dream job with BFBS. As a digital creator, she is passionate about bringing her creative ideas to new platforms and people.