We take the time to understand your business before training begins. Every course includes a discovery call and trainer preparation, a pre-course delegate questionnaire to tailor content, and post-course feedback surveys to ensure the training delivers measurable value.
Creating an effective learning experience
Visual Storytelling
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Course description:
Visual Storytelling is a CPD accredited course which covers all of the elements of the art of visual storytelling.
The course covers the following topics:
- The power and science of storytelling
- Audience understanding
- The digital challenge (tasks)
- Tailoring your message
- Why visuals work
- Diagrams, images and visual hierarchy
- Storytelling
- Why persuasion matters
- Storytelling at pace
- Presenting without visual cues
- Pace, pause and presence
- Bringing it all together
Learning Outcomes:
Be able to motivate their audiences through the use of visual storytelling and be able to structure those stories.
• Master maximising audience engagement.
• Be able to develop, shape and refine a message.
• Be able to create and develop a clear creative concept.
• Increase audience comprehension and engagement in the communications being delivered by the organisation.
Organisational Tone of Voice
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Course description:
This course is designed to deliver of tone of voice training for all organisations, regardless of roles and responsibilities. The course is designed to ensure their is a use of appropriate and effective written and verbal communications, which are consistent across the organisation.
This training will benefit communications with key internal and external stakeholders, including the media, general public and Government.
Learning Outcomes:
- Comprehend what is covered by their organisation's Tone of Voice policy and it's implementation.
- Enhance their confidence in building rapport, harnessing an empathetic approach whilst remaining impartial and deliver difficult messages effectively, using clear, easy to understand language set out by the Tone of Voice policy.
- Feel confident in putting complex information into simple formats.
- Feel empowered and confident in developing clear and consistent communication skills, via email, on the phone or during face-to-face interactions.
- Communications will be clear and in plain English, following corporate Tone of Voice guidelines.
Strategic Communications planning using OASIS framework
Outcomes:
- Create and deliver successful, creative media communications campaigns.
- How to plan, using the OASIS framework to ensure that all communications are effective, efficient and evaluated.
- Understand the importance of social media trends, audience understanding and engagement to optimise the content you’re creating.
- There is a CPD accreditation of 7 hours upon course completion.
Set out what the communications activity is intending to achieve.
Start with the policy aim and develop communications objectives that will deliver this.
Include the role that communication will contribute to achieving the policy aim and the role that individual activities or channels will play in meeting the communications objective.
Objectives should be achievable, measurable – expressed numerically where possible, focused on outcomes, not outputs and related to changing attitudes and/or behaviour.
Who is the campaign aimed at? Do you need to change or influence their attitudes and behaviours to help you achieve your objective? What are the barriers to change that your campaign can help to address?
Understanding your audience is critical to an effective campaign. It is important that we use insight to create a full picture of who they are and how they will reach the desired outcome.
Use your own commissioned research, data from elsewhere in government or publicly available information.
Strategy and idea
Use the insight to set out your approach. You will also need to cover proposition/messaging; channels; and partners/influencers.
Map the audience’s journey and design communications relevant to different stages of the journey. Where possible test or pilot your approach to assessing its effectiveness.
Implementation
Once you have defined your approach, you should set out how you will deliver your communications and what tactics you will use.
Develop a clear plan that allocates resources and sets out the timescales for delivery. Bring influencers and partners on board to increase impact and use low-cost approaches where possible; particularly PR and partnerships.
Scoring and evaluation
You should monitor outputs, outtakes and outcomes throughout your campaign and evaluate them once it is complete.
Within OASIS, Objectives and Scoring are especially important for the purpose of evaluation.
An introduction to Counter-Disinformation
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This workshop is aimed at all communicators, no previous exposure to the topic is required and gives practical and useable tools in order to recognise mid- dis and mal- information.
Course description:
Attendees of this course will be confident that they are able to anticipate, recognise and help combat dis- mis-and mal- information using the tools and techniques covered in the workshop.
The course will be optimised for those working in communications and their immediate colleagues (e.g. policy officials), providing the basic tools, techniques and procedures to anticipate and effectively manage malign influence activity in the information environment – combatting disinformation.
Learning Outcomes:
Participants will have plenty of opportunity to interact and discuss real life examples.
Learning outcomes will include:
- Apply the context of ‘today’ (brittle, anxious, non-linear, incomprehensible (BANI))
- Recognise hostile states and their use of the information environment to spread their malign intent.
- Be cogniscent of the fundamentals of dis-, mis- and mal- information (DMMI).
- Use the relevant tools available to recognise and combat disinformation.
- Use and employ RESIST 3
- Anticipate and manage a disinformation challenge