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Delivering Professional Media Interviews
This course is designed to empower your team and build confidence in planning as well as delivering clear, concise messaging during interviews, be it TV, Radio or Online. This course has a practical element which includes use of practice sessions to increase confidence, refine and improve approach.
Outcomes:
- Attendees will develop an understanding of the craft and methodology of effective spokesperson techniques
- Take into consideration the different approaches required, depending on interview delivery platform
- Build an understanding of types and styles of questioning techniques and technical requirements of each type of media interview.
- Develop knowledge on how to use bridging techniques when handling challenging topics.
- Review filmed practice sessions, working on both peer and tutor feedback, in a mutually supportive environment.
- There is a CPD accreditation of 7 hours upon course completion.
Professional Interview Techniques
The below courses are available which focus on individual methods of interviews.
Radio can be a challenging media environment where interviewees do not have the benefit of body language to reinforce their verbal messaging.
Outcomes:
- Understand some of the subject specific vocabulary.
- Feel confident in a professional radio studio setting.
- Practice reacting to both hostile and less combative questioning approaches, with the importance of tone of voice and researching content covered.
This course is aimed at attendees who are required to join a live TV interview from a remote location, a skill even more crucial post pandemic.
Outcomes:
- Understand how background, body language and clothing can affect the overall outcome of the interview.
- Feel confident in an online interview setting.
- Practice reacting to both hostile and less combative questioning approaches.
This course is designed for those who are either required to present live on television or be interviewed by professional journalists and crews.
Outcomes:
- Gain experience answering both friendly and hostile questioning scenarios.
- Understand how body language and clothing can affect the overall outcome of the interview.
- Feel confident in a professional TV studio setting.
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Public speaking
This course is aimed at those who are required to deliver interactive, interesting presentations to a diverse audience.
Outcomes:
- Understand and engage your audience effectively
- Understand how to achieve your delivery goals and ‘what good looks like’.
This course is filled with practical workshops which are filmed for later review, aimed to challenge, and hone your skills, working within a collaborative and supportive environment.
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Crisis Communications - Coping with Doorstepping
Particularly during a crisis, it is important to be fully prepared to meet the press on your doorstep.
Outcomes:
- Clear understanding on how best to articulate the agreed message, so as not to be caught off guard.
- Knowledge on how to deal with a combative news or social media crews.
- Understand how to be prepared, and feel confident delivering the message under stressful scenarios.