Creating an effective learning experience
We take the time to understand your business before training begins. Every course includes a discovery call and trainer preparation, a pre-course delegate questionnaire to tailor content, and post-course feedback surveys to ensure the training delivers measurable value.
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Visual Storytelling
This courses covers all elements of the art of visual storytelling.
Outcomes:
- Develop skills in sharing knowledge, explaining process' and strategies, and developing communications skills for a diverse audience.
- Create visuals and understand visual storytelling techniques.
- Visual process mapping and graphic recording.
- There is a CPD accreditation of 7 hours upon course completion.
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Smartphone Filming & Free App Editing
Outcomes:
- Increase your confidence using your smartphone to capture photos & videos.
- Maximise the effectiveness of your content.
- Discover how to create high-quality, engaging social media video content.
- Develop and plan a communications strategy.
- Improve engagement with your target market.
- There is a CPD accreditation of 14 hours upon course completion.
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Content Creation and Campaign Planning
Outcomes:
- Professional filming, basic editing, and publishing content on your Smartphone.
- Understand your audience and engagement.
- Social Media scheduling platforms and their differing requirements.
- Plan, implement and review a social media campaign
- Review the differing platform complexities and content considerations
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Content Creation, Managing Accounts and Measuring Impact Overview
Delivered via Microsoft Teams, each webinar is 90mins long. The delivery schedule is to be agreed upon booking.
Topics:
- Content creation for digital platforms
- Channel Management
- Managing social media accounts
- Audience insight and evaluation
- How to measure impact
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Social Media Storytelling
This course covers an intro to campaigns and audience, social media platforms and content creation.
Outcomes:
- Attendees will understand the importance of campaign planning and knowing and engaging with your audience for storytelling.
- Understand the do’s & don’ts of creating videos & graphics
- Hands-on practice creating their own content that tells a story, discussing the results of the task and receiving feedback in a mutually supportive environment.
- There is a CPD accreditation of 7 hours upon course completion.
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Smartphone Filming & Premiere Pro Editing
Outcomes:
- Increase your confidence using your smartphone to capture photos & videos.
- Create an in-depth understanding of smartphone filming and professional video editing software.
- Learn the skills to augment your audience engagement using post-production techniques.
- There is a CPD accreditation of 14 hours upon course completion.
Platform specific courses
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Instagram Reels workshop
Course description:
Instagram Reels: Vertical content is really important in any social media strategy. During this half day workshop we’ll give you a tour of the Instagram Reels feature, show you how to record Reels using the app, and how to use some of the other built-in features to make sure you reach a wider audience.
Learning Outcomes:
- Know where to find Reels on Instagram
- Be aware of the importance of Reels and what content works best
- Know how to create a Reel, be able to implement the editing functions to include inserting clips, cropping of video clips, sounds/music, transitions, subtitles in order to produce professional content
- Maximise the engagement using copy, tagging and hashtags to improve impact
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Course description:
This half-day workshop is designed to help you elevate your LinkedIn presence. We’ll show you how to use it effectively to build connections and network, and provide you with insight on best practice and maximising your presence.
Learning Outcomes:
- Be able to create an engaging and professional personal profile covering all relevant sections - bio, education and job history considering best practice
- Maximise their ability to network & collaborate with key stakeholders utilising data to drive their strategic decisions
- Be cogniscent of what makes a good post and how to modify you profile to reflect the professional nature of the platform
- Maximise the job search functionality including self-promotion, as well as the use of effective recruitment practices
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Meta
Course description:
Meta owns three of the biggest social networks in the world. Facebook, Instagram & WhatsApp. During this half-day workshop we’ll show you what good social media content looks like for Facebook & Instagram, give you tips to grow your audience and explore the Meta Business Suite and how to use it to streamline your workflow.
Learning Outcomes:
- Understand the differences in each of these platforms, including the audiences, functions and how to amend your copy to reflect the platforms requirements
-Develop an understanding of what good looks like, including an overview of best practices with copy, hashtags, emojis and tagging
- Understand the insights and evaluation tools on these platforms to allow you to track your posts progress and impact